Logos are everywhere. On the clothes we wear, on the phones we use, and on the food we buy— we’re surrounded. Some logos are incredibly straightforward — a letter form or a pictorial representation — and some are more complex.
Many of us don’t even consider what these logos mean beyond the point that they represent some of our favorite brands. But what we don’t realize is that many of them have a deeply rooted meaning hidden in or behind the famous symbol, and in this article, we’ll uncover them.
The Humor lad team found 15 stories that will uncover little secrets of well-known logos.
One of the most recognizable logos in the world, the Apple logo is theorized to have come from none other than the story of Adam and Eve. The apple is supposed to be the apple Eve bit from and represents the fruits of the Tree of Knowledge.
The famous symbol of Ferrari is a black prancing horse on a yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary “asso” (ace) of the Italian air force during World War I, who painted it on the side of his planes.
It’s not surprising that the worldwide encyclopedia’s emblem is Earth. The puzzle pieces it consists of are a symbol of multilingualism, so each is labeled with letters of different languages. Taken together, they make the word “Wikipedia,” while the missing pieces indicate that the encyclopedia isn’t finished and is constantly being updated.
Irina Blok designed the Android Logo. Irina Blok, who was part of the launch campaign, designed the green robot. Initially, the logo was intended to be for developers only but consumers loved it and so it became the official logo. Funny as it seems, the inspiration came from the symbols we usually see on the doors of public bathrooms.
In the 60’s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they left the golden arches. According to BBC, he said customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether this is true or not, their logo is one of the most recognizable in the world.
Adidas is a popular sports apparel and shoe company.The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.
BMW’s logo colors come from the Bavarian flag, which is blue and white. Their logo is derived from the Rapp Motor Works’ logo, which is very similar. It is commonly thought that the logo represents the blades of a spinning propeller, due to their aviation history and an ad created in the 1920s.
You may have thought the arrow looks like a smiley face, meaning Amazon’s main mission is to make their customers happy. But notice the arrow is pointing from the a to the z. This represents the fact that Amazon has a large variety of items for sale, from A to Z.
The shape depicts an arc of movement. The word ‘swoosh’ is onomatopoeia for the sound you’d hear as Lebron James or Michael Jordan zips past you en route to a spectacular dunk. In Greek mythology, Nike is the Winged Goddess of Victory. The mythological associations for the brand Nike are flight, victory, and speed.
Pinterest got its namesake from the idea of ‘pinning’ things you like to a board. To further the idea of the pin, the ‘P’ represents a pushpin. This brings together the real-life aspect of taking something to your wall and also doing it in the digital age.
Few know about it, but the Starbucks logo is a mermaid holding 2 of her tail fins. This emblem was inspired by the myth of the fairy Melusine, a woman-fish with 2 tails who married a mortal man. In 1971, the whole picture of the mermaid could be seen on coffee cups, but later it was “censored.”
Pepsi’s old logo is the one on the left. The new logo on the right cost Pepsi $1 million. They hired Arnell Associates to come up with it. As a result, Pepsi had to spend millions more to rebrand everything. Then Arnell’s 27-page document was leaked and it was entitled, “Breathtaking Design Strategy.” It proposes that the new logo is some sort of Da Vinci Code. The logo draws on Feng Shui, the Renaissance, the earth’s Geodynamo, the theory of relativity, and much more.